Punjab launches ‘e-Learn She Earn’ programme

The new and ambitious initiative announced by Maryam Nawaz Sharif, Chief Minister of Punjab is titled “e-Learn She Earn” programme with a budget ofRs700 million. The programme aims to help women in Punjab, offering them free online learning opportunities and a chance to earn online from home.

This project aims to promote women’s financial independence by enabling them to make a meaningful contribution to the global digital economy through freelancing and remote work. 

Purpose of the Programme

The primary goal of the “e-Learn She Earn” programme is to promote women empowerment in Punjab, by providing them access to modern digital education and income opportunities. Many women have a talent but lack skills and resources to make money online, this programme helps to overcome these challenges.

Under this scheme, the government wants to empower women to become economically independent by acquiring skills that are relevant in the digital world. It is about boosting confidence, enhancing work opportunities, and promoting girls’ employment in the informal sector like freelance work and part-time work.

Eliminating the digital divide between men and women and ensuring women in urban and rural areas are able to participate in the expanding online economy is another critical objective. 

Through this initiative, the government aims to:

• Empower women financially and socially
• Provide free access to digital education
• Promote remote and home-based earning opportunities
• Connect women with global freelancing platforms
• Strengthen the digital economy of Punjab and Pakistan

Implementation Partners

Various key government Departments are involved in the implementation of the “e-Learn She Earn” programme. These organisations are collaborating to ensure a seamless and effective training, registration and support network.

The key implementation partners are the Punjab Skills Development Fund (PSDF) and the Women Development Department, Punjab. Both Departments are handling various aspects of the programme, including candidate selection, conducting online training sessions, and supporting participants with the programme.

The Punjab Skills Development Fund will be dedicated to the development of skills, quality of training and the delivery of digital education while the Women Development Department (WDD) Punjab will ensure that the women from all over Punjab receive equal opportunities and proper guidance in the programme.

These departments work together to ensure that the programme is a success, by providing women with the opportunity to acquire digital skills and to begin earning from home.

The programme is being implemented with the collaboration of key government institutions:

• Punjab Skills Development Fund
• Women Development Department Punjab

These departments will manage training, selection, and support services for participants.

Free Training Courses Offered

Under the e-Learn She Earn programme, selected women will be given three months of free online training. This training is designed to teach modern digital skills that are in high demand all around the world. The main aim is to help women learn skills that allow them to earn money from home through freelancing and remote jobs.

Training Fields Include:

Digital Marketing:
Women will learn how to promote businesses online using SEO, social media platforms, branding techniques, and online advertisements.

E-Commerce:
This course teaches how to start and manage online stores, sell products on digital platforms, and handle product listings and orders.

Graphic Designing:
Participants will learn to create logos, posters, social media posts, and other branding content for businesses and clients.

Virtual Assistance:
This includes training for remote office work such as handling emails, managing schedules, data entry, and supporting online businesses.

Digital Customer Support:
Women will be trained to communicate with customers online, solve their issues, and provide professional support through chat, email, or calls.

Purpose of These Skills

These skills are specially designed to help women become financially independent. After completing the training, participants will be able to work on freelancing platforms or secure remote jobs and start earning from home.

Facilities Provided Under Rs700 Million Programme

Under the Rs700 million investment, participants will receive full support to ensure successful learning and earning opportunities.

Key Benefits:

• Free laptops for selected trainees
• Monthly stipend during training period
• Free internet access for online learning
• Professional certification after course completion
• Career guidance for freelancing and digital jobs

These facilities are aimed at removing financial and technical barriers for women.

Eligibility Criteria

Women who want to apply must meet the following requirements:

• Age limit: 15 to 35 years (some courses up to 40 years)
• Must be a resident of Punjab
• Must have a valid CNIC or B-Form
• Educational requirements vary according to course selection

The programme is open to students, housewives, and unemployed women who want to build careers in the digital sector.

Expected Impact of the Programme

Experts believe that this Rs700 million initiative can create long-term positive change in society by:

• Increasing women participation in the workforce
• Promoting freelancing and online earning culture
• Improving household income levels
• Supporting rural women in digital access and skills
• Developing a strong digital workforce in Punjab

This initiative is also expected to play an important role in modernizing Pakistan’s economy.

Conclusion

Rs700 million “e-Learn She Earn” scheme by Maryam Nawaz Sharif is a significant stride towards women empowerment in Punjab. It’s free online training, no cost financial assistance and online jobs that aim to empower thousands of women to become financially independent and make their careers from home.

If executed well, this move could pave the way for women’s empowerment in Pakistan in the digital era.

FAQs e-Learn She Earn Programme

What is the e-Learn She Earn programme?

The e-Learn She Earn programme is a Punjab government initiative designed to provide free digital skills training to women so they can earn money online from home through freelancing and remote work.

Who launched this programme?

This programme was launched by Maryam Nawaz Sharif, Chief Minister of Punjab, as part of her vision to empower women and improve digital opportunities in the province.

What is the budget of this programme?

The programme has a total budget of Rs700 million, which is being used for training, laptops, internet support, stipends, and certification.

What kind of training will be provided?

Women will receive training in high-demand digital fields such as:

• Digital Marketing
• E-Commerce
• Graphic Designing
• Virtual Assistance
• Digital Customer Support

Will participants receive any payment during training?

Yes, selected participants will receive a monthly stipend (payment support) during the 3-month training period to help cover basic expenses and encourage participation.

Will laptops or internet support be provided?

Yes, the government will provide free laptops to selected candidates along with internet support to ensure smooth online learning.

Who can apply for this programme?

Women aged 15 to 35 years (some courses up to 40 years) who are residents of Punjab and have a valid CNIC or B-Form can apply.

Can women earn after completing the training?

Yes, after completing the programme, women can start earning through freelancing platforms, remote jobs, and online businesses.

Is this programme only for highly educated women?

No, women from different educational backgrounds can apply. Course eligibility depends on the selected training field.

Which departments are involved in this programme?

The programme is jointly managed by:

• Punjab Skills Development Fund (PSDF)
• Women Development Department Punjab

Both departments work under the supervision of the Punjab government led by Maryam Nawaz Sharif.